What is Digital Signage?

 Digital signage is the use of electronic displays (such as LCD, LED, plasma or projection screens) to deliver entertainment, information and/or advertisement in public or private spaces, outside of the home. A digital signage network can be as simple as a stand-alone PC connected to a flat screen monitor or as complex as an interconnected network of thousands of screens each connected to media players with intelligent software and sophisticated back-end computer systems for updating and managing the "signs" played on the screens. Digital signage can include interactive features through touch screen and cell phone technologies. It can include the flexibility to modify each screen or portion of the screen by time of day and by geographic and demographic factors, offering a powerful medium that can reach your out-of-home audience in the most compelling way.

The history of Digital Signage

Digital signage debuted in the 1970s in electronics stores selling televisions and VCRs. It came into being on the back of the popularity of in-store closed circuit television networks based on VCRs. These stores used this new technology to play back recorded advertisements and announcements on TVs for their customers. The advent of modern technology is once again taking digital signage to new levels. Extremely rapid streaming media via the Internet is becoming practically ubiquitous. Ever more sophisticated digital displays are becoming available for low prices. Increasingly inexpensive storage and processing capabilities are also emerging as well. Lastly, the spread of graphics expertise and the sophistication of today's programs have enabled the creation of a new generation of content that is more dazzling and eye-catching than its predecessors. The inception of all these is beginning to allow companies utilizing digital signage to offer a wider and more compelling range of content than ever before.

The power of Digital Signage

 In-store digital advertising media lets you share your message with customers while they are in the buy process, sharing specific product info, sales, promotions, discounts, and loyalty programs. You control the messages you want to present to your in-store customers with your own targeted ad messages. Through the Reflect Systems network you also have the ability to present your customers with in-store branding, entertainment, product information, and educational content. All at the point of purchase. In-store digital media and point of purchase digital advertising is an ideal way to stand apart from the competition while staying relevant with your ever more connected customers.

In Store Digital Media and Advertising is Expanding

The in-store digital media is being adopted by more and more companies for a reason. It works. From 2014-2018 forecasters project a cumulative annual growth rate of 12.4%, bringing digital-out-of-home revenues to $15.9 billion by 2018. Companies that work directly with the public have seen the benefits for themselves. Expanding revenues, reinforcing brands, and increasing the customer experience. The success of in-store advertising media has helped to push the evolution of in-store advertising technology.

Digital Signage Products

Use Cilutions' Digital Media Bridge products to build the complete digital signage solution

Cilutions offers four software products that are integral to a successful digital signage network. These products together comprise our Digital Media Bridge (DMB) product suite. A network operator can choose any or all of our products to build a successful digital signage network.

DMB Screen Builder

Digital Signage, Menu Board and Video-On-Demand screen authoring application.
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  DMB Media Player

   Digital Signage, Menu Board and Video-On-Demand player application.
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  Multicast Distribution

   File distribution sender and receiver applications for multicast enabled networks.
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  Management Applications

   Network operations center applications and remote SNMP and Telnet management agents.
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What do you get with Cilutions Digital Signage?


Cilutions digital signage software can be used to build and send Video-On-Demand menus to each screen in your network. The videos that are available for playback can reside on the local set-top box's hard-drive or played via a live video stream.
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Menu Board

Enhance the current menus for your restaurant with a digital menu board. Digital menus are more than just an eye-catching addition to your restaurant; they are a cost-effective digital solution that produces a better customer experience, decreased costs, and a boost in revenue.
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Emergency Message

Recently, emergency messaging has grown into a popular feature for large properties. Widely used in universities, the industry has seen emergency messaging also gain popularity in hospitals, corporate office buildings, and hotels, will resume normal playback.
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Reader Board

Cilutions digital signage offering gives organizations a compelling digital alternative to traditional, static signage. Organizations seeking new and innovative ways to reach their audiences find that a digital readerboard offers flexibility and savings they never could have achieved through traditional, printed displays.
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Weather Display

The Media Player includes support for multiple days, temperatures and informative images to render up to the minute weather conditions.

The Media Player includes support for controling screen layouts and playlist by time of day.
SNMP Support

The Media Player comes with SNMP Agent software which will support any SNMP Manager. Click here to learn more about Cilutions SNMP Management support.

Cilutions set-top box is the first digital signage appliance to offer HTTP Live Streaming support. HTTP Live Streaming (HLS) is an HTTP-based media streaming communications protocol implemented by Apple Inc.

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Don’t take our word for it, Hear what our clients have to say...

 For More than 10 years Cilutions has given us the type of software engineering and technical support I wish every company had. Their service is second to none.
Dr. Larry W. Hinderks, Senior Vice President, Engineering, DG Systems
 Cilutions media players are some of the best, low-cost and feature rich digital signage players available in the set-top box market today.
Robert Orndorff, Executive Vice President,
The Automotive Broadcasting Network
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