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Education
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According to a 2003 Career College Association report, higher education is a $250 billion market in the United States. In fact, more money is spent in the United States on education than in any other industry with the exception of health care. CCA estimates that there are 9,485 postsecondary institutions in the U.S. Of these 47% or 4,463 are career schools, institutes, colleges and universities. The National Center for Education Statistics put the number of U.S. Colleges and Universities in 2003 at 4,140 with a student enrollment over 16.9 million.

In the past couple of decades, higher education has also seen a significant growth in the number of corporate “universities,” which according to ThinkEquity Partners have skyrocketed from 400 in 1988 to over 2,000 in 2003, including 40% of Fortune 500 companies.

In addition to traditional classroom education, ThinkEquity Partners and Eduventures estimated in 2003 that the U.S. online higher education market would grow from $4.5 billion in 2001 to $11 billion in 2005. At that time, they had also projected the U.S. corporate and government training market to be approximately $100 billion in size.

ThinkEquity Partners also estimates that for every foreign student studying in the U.S., there are three to five students who would consume U.S. education online, if they had the access or the resources. Accordingly, they figure there are potentially 1.6 million international distance learning candidates. Based on a forecast of global demand for higher education to reach 160 million students in 2025, ThinkEquity Partners conservatively estimates 45 million users of online higher education.

It should be apparent from the size and scope of the higher education market that the following content delivery solutions have tremendous applicability and potential:

Digital Signage for higher education campuses.
Distance Learning for corporate campuses and corporate telecommuters.
Business TV (IPTV) for corporate “universities.”
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